Promotional graphic for Michigan State University's College of Music featuring bold white text 'MAKE IT A NIGHT!' over a black background, with a photo of a grand piano on a stage in a dimly lit concert hall in the bottom right corner and the Michiga
Table of contents for a presentation with sections including executive summary, situation analysis, target audience, goals and objectives, creative strategy, tactical plan, media strategy, budget, evaluation plan, and conclusion. The title is in bold
Slide titled '01 Executive Summary' with key points about a campaign for classical concerts, including challenge, idea, approach, and goal, with a logo for Pitch Please Advertising Agency in the top right corner.
Pie chart showing 83.6% of people have not received promotional material from the College of Music, while 16.4% have. Bar graph illustrating the best methods for students to learn about upcoming concerts at MSU College of Music, with social media bei
Presentation slide outlining primary and secondary audiences for a target marketing campaign with a black and white image of excited people at a sports event.
Bar chart showing students' preferred social media platforms to learn about upcoming concerts at MSU College of Music, ranked from 1 (most used) to 6 (least used), with Instagram, TikTok, Snapchat, X (Twitter), YouTube, and Facebook.
Slide showing goals and objectives for MSU College of Music Classical Concert Series social media campaign, with text, a bar graph with ascending bars and an upward arrow, and a Pitch Please Advertising Agency logo.
A presentation slide with black and white text and an image. The slide discusses key points about MSU's classical music events, highlighting a lack of awareness among students and staff, and proposing a social media strategy. The slide features a pho
A presentation slide titled '06 Tactical Plan' with a list of strategies for college music outreach, including Spotify, TikTok, Instagram, partnerships, SEO, merchandise, internships, and other. There is a graphic of connected circles representing pe
A presentation slide titled 'Media Strategy & Schedule' featuring a black background, large white text, and a numbered section '07'. The slide lists strategies including creating playlists on Spotify, posting student performances on Instagram and Tik
Pie chart titled '08 BUDGET $55,000' with budget allocations for various items depicted in different colors. Items include Print, Radio, TikTok, Instagram, SEO, Internships, Email, Spotify, Concessions, Hockey, Football, Basketball, Apparel, and Rema
Slide titled '09 Evaluation Plan (KPIS)' with bullet points on awareness, athlete collaboration, content, and engagement, and a logo in the upper right corner reading 'Pitch Please Advertising Agency'.
Black and white photo of students playing violins at a school event.
Large bold text saying 'Thank You' on a light gray background.