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      <image:caption>A graphic of a fish caught on a fishing hook, with pink background and fishing hooks hanging on the left side. Text reads 'SHE'S BEEN CAUGHT' in pink letters.</image:caption>
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      <image:caption>Invitation with a cute watercolor illustration of a baby duck on the left side. The text announces a celebration for a baby girl named Ellie Heyboer on Sunday, May 31st at 2pm at District Coffee in Dorr, Michigan, with RSVP details.</image:caption>
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      <image:caption>A dark-themed mileage tracking chart showing weekly distances with concentric circle visualizations for each day, categories by distance traveled, and a small circle legend for evening, midday, and morning.</image:caption>
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      <image:caption>Logo with three bears' heads and wheat sheaves, with text 'Golden Grains Goldilocks' above and below.</image:caption>
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      <image:caption>Cartoon illustration of a ghost playing a violin inside a red location pin with a crossed-out symbol, with a ghostbusting device below, and text for a Ghostbusters event at Royal Albert Hall.</image:caption>
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      <image:caption>Sign welcoming guests to Ellise's Bachelorette Bash with a pink fish illustration and a directional arrow.</image:caption>
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      <image:caption>Map of a subway system called Soda Subway with colored lines representing different soda brands: Red for Dr Pepper, Purple for Pepsi, Orange for Fanta, Dark Red for Coke, Brown for Root Beer, and Green for Sprite. Station icons represent different soda-themed stops: cherry exchange, vanilla base, cream break, lime loading, strawberry stop, and coconut crossing.</image:caption>
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      <image:caption>Logo featuring a stylized white Greek column and the word "GREECE" beneath it on a light blue background.</image:caption>
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      <image:caption>A Tiffany &amp; Co. jewelry box wrapped with a white satin ribbon on a turquoise background.</image:caption>
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      <image:caption>A magazine page featuring an article about jewelry designer Paloma Picasso, including her black-and-white portrait, sketches of jewelry designs, and a photo of a jewelry fitting.</image:caption>
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      <image:caption>A woman with blonde hair tied back, wearing a sleeveless top and black arm warmers, stands in front of a Tiffany &amp; Co. store, looking at the entrance.</image:caption>
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      <image:title>Illustrator</image:title>
      <image:caption>A close-up image of two pieces of jewelry: a silver charm bracelet with a heart-shaped charm and a square-shaped charm, and a silver necklace with a heart-shaped pendant. The background features printed reviews and descriptions of the jewelry items.</image:caption>
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      <image:title>Illustrator</image:title>
      <image:caption>A woman closely examining a diamond ring on her finger, with a sketch of jewelry tools and ring designs at the bottom left.</image:caption>
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      <image:title>Illustrator</image:title>
      <image:caption>Illustration of a soda can opening with the text 'Soda Subway' below it.</image:caption>
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      <image:title>Illustrator</image:title>
      <image:caption>A cocktail glass filled with a peach-colored drink, garnished with a peach slice. The text reads "Ripe Off the Market" and lists ingredients: 1 1/2 cups frozen peaches, 3 oz vodka, 1 1/2 oz peach juice, crushed ice.</image:caption>
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      <image:caption>Welcome sign for Ellis's Bachelorette Bash with pink fish illustrations</image:caption>
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      <image:title>Photoshop</image:title>
      <image:caption>A postcard with blank space for message and address, featuring an image of the Parthenon in Athens, Greece, with a mountainous landscape in the background.</image:caption>
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      <image:title>Photoshop</image:title>
      <image:caption>A cup of Chobani Greek yogurt with a spoon inside, surrounded by minimalist line drawings of various cultural symbols and activities, with the text "Culture &amp; Cultures, united in every cup."</image:caption>
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      <image:caption>Computer screen displaying a webpage with plush animal toys, including a gray bunny, a pink mouse, and a brown owl, with descriptions of each.</image:caption>
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      <image:caption>A brown glass beer bottle with a white label featuring three bear faces, text reading 'Golden Grains,' 'Goldilocks,' and branding information.</image:caption>
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      <image:caption>A woven straw hat with a blue and green patterned fabric brim and a black chin strap, with a Greece-themed patch on the crown.</image:caption>
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      <image:title>Photoshop</image:title>
      <image:caption>Pair of brown flip-flops with black straps, featuring a red label with Greek design and the word GREECE, viewed from above.</image:caption>
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      <image:title>Photoshop</image:title>
      <image:caption>A fishing lure shaped like a fish with the text 'I've Been Caught' in pink, inside an oval outline, and a large fish illustration to the left.</image:caption>
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      <image:title>Photoshop</image:title>
      <image:caption>A collage of four photographs depicting ancient Greek ruins and scenery: a stone archway frame overlooking a city at night, a detailed ceiling fresco, sailboats on a body of water with a rocky cliff, and a close-up of five statues of women.</image:caption>
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    <loc>https://gabriellepierson.com/premiere-pro</loc>
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    <lastmod>2025-09-23</lastmod>
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    <loc>https://gabriellepierson.com/chobani</loc>
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    <lastmod>2025-11-11</lastmod>
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      <image:title>Chobani</image:title>
      <image:caption>Book cover titled 'Chobani: Integrated Campaign' by Gabrielle Pierson, featuring a green and cream color scheme with a small icon of a yogurt container, and the phrase 'All Good Food' in a circular pattern at the bottom right corner.</image:caption>
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    <image:image>
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      <image:title>Chobani</image:title>
      <image:caption>Slide with the title 'Culture and Cultures United in Every Cup' and the words 'Campaign 01' at the bottom left corner.</image:caption>
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      <image:title>Chobani</image:title>
      <image:caption>Text explaining the rise in high-protein dishes, mentioning adding cottage cheese or Greek yogurt, with a campaign by Chobani to inspire new recipes and reach a diverse audience. The text includes the word 'Why?' at the bottom left and the number '02' at the bottom right.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chobani</image:title>
      <image:caption>A product description card for a cosmetic or skincare product emphasizing natural ingredients, a playful and optimistic tone, and bright energy, with a circular logo stating "Good Food For All" in the top left corner and the number "03" at the bottom right.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chobani</image:title>
      <image:caption>A slide with the text: 'Clear, straightforward language in combination with a warm, conversational tone, aiming to connect personally with their audience.' It also has the words 'Writing Style' at the bottom left and the number '04' at the bottom right.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chobani</image:title>
      <image:caption>Text listing different font styles for the P22 Mackinac Pro typeface, including Bold and Book variants, with a label for fonts and the number 05.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chobani</image:title>
      <image:caption>Two printed cards side by side, one blue and one pink, each with a circular sticker lifting to reveal the name 'Chobani.' The blue card has text 'Culture and Cultures, united in every cup,' and the pink card has the same text with a similar design. There is a small circular label at the bottom left with the text 'Print' and a number '06' at the bottom right.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chobani</image:title>
      <image:caption>A flyer with the title 'Culture and Cultures, united in every cup.' featuring four bowls of different Greek yogurt dishes decorated with herbs and garnishes. Below are six small boxes with recipes or descriptions for each dish.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/583af9f6-5301-471f-ac4e-e290eca6216a/Integrated+Branding-9.jpeg</image:loc>
      <image:title>Chobani</image:title>
      <image:caption>A cup of Chobani Greek Yogurt with a spoon inside, set against a light background with black line illustrations of various cultural symbols, and the text 'Culture &amp; Cultures, united in every cup' next to the yogurt.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Chobani</image:title>
      <image:caption>A collection of social media post templates featuring recipes from around the world. The images include yogurt and savory dishes labeled as Haydari, Mango Lassi, Tzatziki, and Baba Ganoush, with ingredients and measurements listed. The design has a light blue and beige color scheme with minimalistic line art accents.</image:caption>
    </image:image>
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      <image:title>Chobani</image:title>
      <image:caption>A light-colored background with centered dark green text that says 'Thank You' flanked by asterisks.</image:caption>
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  <url>
    <loc>https://gabriellepierson.com/sandhill-digital</loc>
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    <lastmod>2026-04-15</lastmod>
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      <image:title>Sandhill Digital</image:title>
      <image:caption>Illustration promoting a tutorial on the attentive dashboard strategy for 2026, featuring a laptop screen with analytics charts and icons, a yellow "Full Tutorial" button, and vibrant background</image:caption>
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    <image:image>
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      <image:title>Sandhill Digital</image:title>
      <image:caption>Digital illustration of a laptop showing online advertisements with a 10% discount popup. The background is peach-colored with text 'Attentive SMS &amp; Email Popups' below, and additional icons on the right side.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/a428db9b-d85e-40d6-9f33-a1c95eba6ee7/attentive+offers.png</image:loc>
      <image:title>Sandhill Digital</image:title>
      <image:caption>A computer monitor displaying a text editor with a discount code on a light blue background with various discount offer bubbles, and the text 'Build Better SMS Offers in Attentive Today' at the bottom.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/21c7d81b-3c5e-484d-8953-2b16fe3fb3dc/Attentive+Segments.png</image:loc>
      <image:title>Sandhill Digital</image:title>
      <image:caption>A graphic with a pie chart and segment illustrations, featuring the text 'Attentive Segments Tutorial' and the subtitle 'Target the Right Users,' with icons of an advertisement and a bird logo.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/9c1d7420-da1e-476f-ba03-3262ca0c5c0e/Attentive+Campaign.png</image:loc>
      <image:title>Sandhill Digital</image:title>
      <image:caption>A person holding a smartphone displaying a text message about a flash sale at gadgetworld.com. The background features a blue textured pattern with abstract icons and the title 'Attentive Campaign Builder Guide' in large white text.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/d609bb99-bc6b-46cd-8b35-504eaa085bcc/18.png</image:loc>
      <image:title>Sandhill Digital</image:title>
      <image:caption>Infographic depicting abandoned cart recovery flow with steps including adding to cart, delay, sending reminder email, and follow-up email, with the title 'Abandoned Cart Flow That Recovers Sales Fast' and a small shopping cart illustration at the bottom right corner.</image:caption>
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    <image:image>
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      <image:title>Sandhill Digital</image:title>
      <image:caption>Promotional graphic for Klaviyo segmentation tools featuring a screenshot of Klaviyo dashboard and the text 'Klaviyo Segmentation Made Easy | Start Here' on a light green background with a subtle white spray pattern.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/dd239c1d-7df5-41ad-8412-3871bdb88c29/14.png</image:loc>
      <image:title>Sandhill Digital</image:title>
      <image:caption>Illustration of people shopping outdoors, with a large smartphone displaying icons related to SMS marketing like gift boxes, shopping carts, percentage signs, and megaphones, emphasizing SMS marketing for reaching customers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/54951228-8625-4b74-b004-122ab1660f54/3.png</image:loc>
      <image:title>Sandhill Digital</image:title>
      <image:caption>Cover of a tutorial booklet titled 'Attentive Analytics Tutorial' with illustrations of data analysis, charts, and two people analyzing data, and a speech bubble that says 'Boost SMS Revenue'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/f296faa2-389d-4f9b-840b-7356b90b75e3/Attentive+Campaign2.png</image:loc>
      <image:title>Sandhill Digital</image:title>
      <image:caption>A person holding a smartphone displaying a promotional SMS message about a flash sale and discount code, with a black and blue graphic background and bold text on the left side.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/52677266-aa50-483a-becb-2981148369be/4.png</image:loc>
      <image:title>Sandhill Digital</image:title>
      <image:caption>A cardboard box open at the top containing a large TikTok logo, with a background featuring rays of light.</image:caption>
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  </url>
  <url>
    <loc>https://gabriellepierson.com/startup</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-04-15</lastmod>
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      <image:title>Startup</image:title>
      <image:caption>Cover page of a notebook with the text 'Introducing... THE RISING ADVANTAGE' in colorful, 3D-styled letters, with light grey arrows pointing towards the text and a small icon of an open book with upward arrows at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/0cff6272-dd2c-4804-b56f-1b1da7607ef3/Intro2.png</image:loc>
      <image:title>Startup</image:title>
      <image:caption>Handwritten notes on lined paper listing skills for future success, including managing time, building habits, handling stress, networking, and making decisions, with red and orange markings for emphasis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/2917ad04-1362-4392-aae0-cae8ec6ef4b3/gpa.png</image:loc>
      <image:title>Startup</image:title>
      <image:caption>A person sitting at a table with stacks of books, holding a blackboard with a blue stripe over their face, with animated blue lines and orange arrows around their head.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/a4ffd45a-8104-409b-ab13-b29b4cd19f15/Momentum.png</image:loc>
      <image:title>Startup</image:title>
      <image:caption>A cluttered table with numerous papers, a laptop, tablets, a smartphone, a notebook, a cup of tea, and a person's hand writing. Overlaid with text saying, 'You Didn't Ruin Your Semester, you just lost momentum.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/89405883-6de3-4800-b4a7-dea873bcc095/The+Rising+Advantage.png</image:loc>
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  <url>
    <loc>https://gabriellepierson.com/msu</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-04-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/3c77c7f4-4f7f-4db2-9783-621b7120d900/1.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>Promotional graphic for Michigan State University's College of Music featuring bold white text 'MAKE IT A NIGHT!' over a black background, with a photo of a grand piano on a stage in a dimly lit concert hall in the bottom right corner and the Michigan State University College of Music logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/3c9530b9-0620-47ab-a969-e07f094cf519/2.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>Table of contents for a presentation with sections including executive summary, situation analysis, target audience, goals and objectives, creative strategy, tactical plan, media strategy, budget, evaluation plan, and conclusion. The title is in bold black and green text on a light gray background, with the Pitch Please advertising agency logo in the top right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/00403b01-667a-4192-aa3f-49ca5c2dfcb8/3.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>Slide titled '01 Executive Summary' with key points about a campaign for classical concerts, including challenge, idea, approach, and goal, with a logo for Pitch Please Advertising Agency in the top right corner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/83fbb961-80a2-4b23-9249-b5be09adfb71/4.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>Pie chart showing 83.6% of people have not received promotional material from the College of Music, while 16.4% have. Bar graph illustrating the best methods for students to learn about upcoming concerts at MSU College of Music, with social media being the most popular at 46 responses, followed by email at 14, flyers/posters at 8, Word of Mouth at 4, and other methods.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/358bdb2e-b65f-49ec-9360-ef4d38d0e37c/5.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>Presentation slide outlining primary and secondary audiences for a target marketing campaign with a black and white image of excited people at a sports event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/211afb41-7eda-4ed0-b9b4-e5b5fa509a6a/6.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>Bar chart showing students' preferred social media platforms to learn about upcoming concerts at MSU College of Music, ranked from 1 (most used) to 6 (least used), with Instagram, TikTok, Snapchat, X (Twitter), YouTube, and Facebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/ea65758c-0f8b-4f3f-aeae-ce3a03ffa2e9/7.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>Slide showing goals and objectives for MSU College of Music Classical Concert Series social media campaign, with text, a bar graph with ascending bars and an upward arrow, and a Pitch Please Advertising Agency logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/d067b962-e4e8-4f5e-a877-5d119ce28afb/8.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>A presentation slide with black and white text and an image. The slide discusses key points about MSU's classical music events, highlighting a lack of awareness among students and staff, and proposing a social media strategy. The slide features a photo of a small classical music ensemble performing indoors, surrounded by candles. The large bold text reads "05 CREATIVE STRATEGY" and the top right corner shows a logo that says "Pitch Please Advertising Agency".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/5e355b72-84f6-4ac3-abb6-65bf75b14405/9.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>A presentation slide titled '06 Tactical Plan' with a list of strategies for college music outreach, including Spotify, TikTok, Instagram, partnerships, SEO, merchandise, internships, and other. There is a graphic of connected circles representing people and communication.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/b5aeeab7-aaaa-4734-91b3-37c38cbbbd50/10.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>A presentation slide titled 'Media Strategy &amp; Schedule' featuring a black background, large white text, and a numbered section '07'. The slide lists strategies including creating playlists on Spotify, posting student performances on Instagram and TikTok, moderating weekly engagement, and forming partnerships with student athletes and clubs. Illustrations include a person pointing at a calendar or planner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/47fe788d-e2e1-4c12-8a67-59c12755c981/12.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>Pie chart titled '08 BUDGET $55,000' with budget allocations for various items depicted in different colors. Items include Print, Radio, TikTok, Instagram, SEO, Internships, Email, Spotify, Concessions, Hockey, Football, Basketball, Apparel, and Remainder, along with their respective dollar amounts and percentages.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MSU</image:title>
      <image:caption>Slide titled '09 Evaluation Plan (KPIS)' with bullet points on awareness, athlete collaboration, content, and engagement, and a logo in the upper right corner reading 'Pitch Please Advertising Agency'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68c07bd79ad94c74a30b1cd3/1de4954f-c721-41a4-b036-cac3d3a7c201/14.png</image:loc>
      <image:title>MSU</image:title>
      <image:caption>Black and white photo of students playing violins at a school event.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MSU</image:title>
      <image:caption>Large bold text saying 'Thank You' on a light gray background.</image:caption>
    </image:image>
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  <url>
    <loc>https://gabriellepierson.com/resume</loc>
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